EdW Cycling

Wonderfool Cycling Collection Hits the Shops and the Road

EdWonder and their design partners celebrate their new Wonderfool Cycling Collection with a Wonder Ride and in-store event in Taipei City.
Wonderfool騎行系列首次亮相: EdWonder品牌與他們的品牌夥伴們在台北用一場Wonder Ride騎行活動以及室內分享會的方式與大家一起分享全新Wonderfool騎乘系列

Taipei, August 15, 2020

EdWonder, the lifestyle goods brand, and its collaborative partners are thrilled to announce the debut of their 14-piece Wonderfool cycling collection, on Saturday, August 15 in Taipei City. To celebrate the introduction of this vibrant, dynamic gear, EdWonder [and the renowned cycling brand Rapha] are hosting a “Wonder Ride” at each location, followed by in-store educational events intended to deepen your cycling experience and explore the collection. Cycling-lovers of all levels are welcome!

生活方式品牌EdWonder與合作夥伴非常興奮地和大家分享Wonderfool騎乘系列全套14件產品的首次亮相將於8月15日週六在台北市舉行。屆時EdWonder將與著名騎行品牌Rapha將在各自線下店舉辦“Wonder Ride”騎乘活動並有室內分享會,與各位一起感受騎行的樂趣,探索本次全新騎行系列,慶祝Wonderfool騎乘系列正式亮相。

The Wonderfool Cycling Collection has every cyclist’s needs covered from head to toe–and beyond. The assemblage includes a cap, jersey, bib, mitts, socks, musette bag, saddle, eyewear, two helmets, and a bike frame. EdWonder partnered with one of five excellent cycling brands to design each item, yet the individual pieces blend seamlessly to create a cohesive, eye-pleasing, unisex collection.!

Wonderfool騎行系列基本涵蓋了每位騎手從頭到腳甚至更多的騎行需求。系列中包含騎行小帽、騎行上衣、連體褲、手套、襪子、補給包、座墊、騎行眼鏡、兩個頭盔,和公路車車架。 EdWonder攜手5大知名騎行品牌一同設計每一個產品每一個細節,將每款產品融合成一體,創造出男女兼備,賞心悅目的騎行裝備。

“As we are cyclists ourselves, it was logical to design a cycling-related collection,” says Adrian Aghbal, co-creative Director of EdWonder. “Bikes can take us to unexpected places, push us to our limits, and bring the joy and reward of success, which is all perfectly aligned with EdWonder’s spirit of Explore, Dare and Wonder.”

“我們自己就是騎行者,設計騎行相關產品也是水到渠成的事。”Adrian Aghbal說道, EdWonder 創始設計師之一。“自行車可以帶著我們去到一些令人驚喜的地方,也會讓在騎行的過程中挑戰自己的極限,同時帶來快樂與成就感,而這和EdWonder的探索、勇敢、好奇的精神不謀而合。”

EdWonder’s legendary design partners include: Factor (innovative & revolutionary racing bike from UK, Rapha (world finest cycling apparel and accessory from UK), HJC (world-class helmet for half a decade from Korea), POC (world finest performance eyewear from Sweden) and Selle Italia (world-class helmet for half a decade from Korea).

EdWonder攜手一同設計的夥伴有:Factor 英國公路自行車創新革新者(公路車車架), Rapha 英國世界級騎行服飾配件品牌(騎行服飾配件), HJC 韓國世界級騎行頭盔革新者(頭盔), POC 瑞典世界級競速眼鏡製造者(騎行眼鏡), Selle Italia 創立於1897年傳奇自行車鞍座製作者(座墊)。

Join us on August 15th as we kickoff this collection with a 2.5 hour Wonder Ride, starting at 7am at the Rapha Clubhouse, No.228, Yanji St.,Dann Dist. in Taipai City. Afterward, return to the Clubhouse to see the full collection and learn more about the collection from EdWonder co-creatives Directors, Lan Peng and Adrian Aghbal, Factor brand team, and the Rapha sales team. The event will be finished by 12pm.

一起加入我們的行列吧! 8月15日早上7點開始,我們將開始2個半小時的奇幻約騎旅程(出發地址:台北市大安區延吉街228號,Rapha Clubhouse Taiepi)騎行活動後,我們將回到Rapha Clubhouse Taipei,開展全系列合作騎行產品的設計分享會。屆時,EdWonder創始人兼創意總監Lan Peng和Adrian Aghbal,Factor團隊,以及Rapha銷售團隊,將於大家一起,分享所有的產品故事和設計心得。此次活動預計於中午12點結束。

“This collection design embraces the wonderfool essence of cycling,” says Co-Creative Director Peng. “To us, being wonderfool is staying faithful to fabulous ideas and concepts that might seem foolish or crazy to others. Cycling can be like this. We want this collection to empower people to get out on their bikes and discover awesome new places with a sense of wonder and just a hint of foolishness.”

“這次騎行系列的設計傳達了Wonderfool對於騎行運動的本質理解”,EdWonder創始人兼總監Lan如是說,“對我們來說,being Wonderfool, 意味著對荒誕不羈而妙不可言的念頭能堅定信念,即使在其他無法理解的人眼裡看來,無疑是傻氣甚至瘋狂。騎行運動也同樣如此,忠於熱情所在傻傻向前衝。我們希望這次的合作系列能鼓勵人們,勇敢地騎著自行車,懷著好奇心展開旅程,探索發現令人驚歎的角落。

While the full 14-piece collection will be available at the Rapha Clubhouse Taipei until August 29th. The entire collection will be available on our official online store at hautelab.com

Rapha Clubhouse Taiepi 現場將完整呈現全系列聯名14件產品,活動至8月29日。全系列聯名產品即日起在EdWonder實體合作自行車店鋪,以及官方網站 hautelab.com 發售。了解更多Wonderfool騎乘系列實體販售地點,請與我們聯繫hello@hautelab.com