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Lookbook SS22

The new Wonderfool collection draws Inspiration from the Infinite Loop. We created our own graphical typography in an infinite sequence of visual language to symbolise our persistence of keeping going and empowering people to get out and dare to achieve their goals with a sense of wonder and just a hint of foolishness.

Wonderfool Theme

Since our introdcution of Wonderfool in 2016, EdWonder has dedicated this theme to everyone who was once labeled “Fool” or “Crazy”. It became an important puzzle of brand’s spirit and a playground for the likeminded creatives.

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